Markets have always been an important part of city life, bringing together trade, culture, and social interaction. Unlike large retail stores, they provide a space where small businesses, independent traders, and local artisans can thrive, offering handmade goods, unique products, and a more personal shopping experience. This study aims to explore why markets continue to survive and succeed despite the rise of online shopping and big retail chains. Camden Market has been chosen as a case study because of its rich history, a diverse range of vendors, and its role as both a local favourite and a major tourist attraction. It provides a unique opportunity to understand how markets contribute to the local economy, influence shopping habits, and adapt to changes in retail and consumer behavior. Markets are more than just places to buy and sell; they support small businesses, create jobs, and attract visitors, making them an essential part of urban economies. They also play a key role in culture and community life, showcasing creativity, preserving traditional skills, and providing a space for people to connect in ways that online shopping cannot replicate. By studying Camden Market in real-time, we can gain valuable insights into how markets operate, what makes them successful, and how they continue to be relevant in a fast-changing world. This research will help us better understand the importance of markets in today’s society and why they remain a vital part of city life.
Our videos, which have been split into two different “teams” will have a different feel for each of the videos directly, this will be done not just through the editing style and the images shown, but by the content being shown as well. Each Group will focus on a different part of market life - with one group focusing on the food and the experience of the food itself, whilst the other is focusing more directly on the vendors, people and the market's history directly. The videos and images will directly reflect the voices being featured within the videos.